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Sustained Growth Part 1

“I always like to look on the optimistic side of life, but I am realistic enough to know that life is a complex matter”  Walt Disney

Believe it or not, building and growing a successful MLM business means MUCH more than developing a great product and compensation plan. In fact, there are 5 pillars of an MLM business and, to guarantee success, you need to focus on all 5 of them equally.

It is for this reason that I have developed a basic score card. The score card measures the 5 key disciplines that will make or break your business. The columns reflect the discipline, the maximum score that it attracts, how your company performs and what percentage of your team will be motivated by it. The aim is to get 20/20 for each discipline and thereby run a 100% MLM business.

I have consulted to many companies with a score card like this. Their management will usually start by telling me how amazing their compensation plan is and then expressing total incomprehension as to why their company is failing.

Every person is different. The fact that you are driven by money does not mean that everyone else is. As a matter of fact, only 20% of your network will be driven by money. If all your focus is on the money and the product then you can be assured of motivating a maximum of 40% of your network.

The Disciplines

1. The Product

2. The Compensation Plan

3. The Recognition Strategy

4. The Incentive Program

5. The Social Responsibility Strategy

Each of these has a score of 20 in your organisation which gives you a total of 100 possible points. 

5 Key Drivers Max Score Your Score % People
The Product 20    
The Compensation Plan 20    
The Recognition Strategy 20    
The Incentive Program 20    
The Social Responsability Strategy 20    

A successful MLM business performs at 20 out of 20 in each of these disciplines. In the following posts, I will take a look at each of the drivers in turn.